This is part 2 of my interview with branding expert David Cohen of Equation Arts. Branding is essential to a company. He is a branding expert that helps new and established businesses. David knows a lot about personal branding and corporate branding Check out his video and my branding tips below:
Ten Branding Tips To Help Your Business
1. Train all employees about your brand’s mission. If your company is sells discount casual clothes, do not have ads showing the CEO in an Armani suit.
2. Changes in company direction need to be reflected in all aspects of your business.
3. Get staff input into building your brand.
4. Match your company’s personality to the value in the market place. Products, commercials, customer service, should match your brand.
5. Build brand loyalty by earning your customers trust. Reward loyalty with premiums, free offers, upgrades.
6. Your branding strategy should be a well oiled machine in constant motion. Repeat your company’s core value to employees and customers to drive the message home.
7. Build your brand in layers, each piece feeds the next phase of your plan.
8. Be consistent, consistent, consistent. Nothing messes up branding worse than inconsistent messages.
9. Create a niche different than competition and build your brand around that specialty. Niches should be exploited to the fullest!
10. Read books on branding strategy. The Brand Gap by Marty Neumeir is a great book about branding.
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.
Thanks so much Dan! Let me know if I can assist you in anyway.
Nice post! This is also my biggest challenge area. However, I feel like I am understanding it more and more every day, and I am sure I will improve. TY